ADVTS. PRODUCE TRADE

Greymouth Evening Star, 17 March 1934, Page 11

ADVTS. PRODUCE TRADE

STRIKING FIGURES. LONDON, February 2. Interesting official figures are given by the Advertising Association which it is claimed, prove conclusively that vigorous, sustained advertising, while bringing increased business to individual advertisers, does not do so at the expense of others, but, on the contrary, contributes in no uncertain way to the general prosperity of the nation. From the earliest days, it is pointed out, British motor manufacturers have pinned their faith to the power of modern publicity methods. Year by year their extensive advertising campaigns have been increasingly successful, so successful, indeed, that, during 1933 the production of private cars reached the record figure of 220,775, an increase of 50,000 on the previous year.

Inquiries made by the association among the principal newspapers show that the volume of motor advertising was appreciably greater in 1933 than in 1932.

This greatly increased volume of productions means more employment, not only in the motor industry, but also in the steel, tyre, electrical, leather, glass, textile and other trades. In 1933 the production in this country of rayon (or artificial silk) reach ed the colossal total of 84,000,000 pounds, an increase of over 50 per cent in three years.

Here, as in the motor industry, it

is stated that there is no question of trade being shifted from one manufacture!’ to another. Neither did the manufacture of rayon advance at the expense of other textiles, for according to official returns both wool and cotton did substantially better in 1933 than in 1932. The gain in earnings and consequent purchasing power was a net gain to the whole country.