ADVERTISING SPUR TO TRADE

Greymouth Evening Star, 9 March 1933, Page 2

ADVERTISING SPUR TO TRADE

MAJOR ASTOR'S VIEW. Major the I lon. J. J. Astor. M.P.. who was the guest of the Manchester Publicity Association in Manchester Publicity Association in Manchester recently, emphasised the importance of the Advertising ami Marketing Exhibition and (ton vent ion Io be held in London next July. “The history of Great Britain in the last three years." he said, "has been one of siern scrapping of the unessential and out of date, ami improvising new met hods ami therefore increased elliciency in many directions. "We can now claim that British industry is trained and stripped for the contest. We have suffered losses which wo have fol! acutely, but we have also registered gains of which, wo Imvo not .vet been able to experience the fiiil advantage." j The contest, would bo conducted un-

dcr many new conditions, and believing as they did that advertising ami marketing ’ were as important to British progress as was petrol to a motor-car, they asked themselves whether as a, nation they were as completely informed as they ought to he. Their answer to th<' question was the .‘xhiliilion lo he held. Manufacturers,' merchants, and

salesimm would be able at the exhibition to got. a complete view of the services that, were available to them in Um Empire and throughout the worid, and it was their aim that, the producers who sought to take advantage of the Ottawa agreements and were not sure how to set about it should discover readily all they needed Io know. In this direction they would have the whole-hearted cooperation of the Department of Overseas Trade.

Mr Tom Coombs, of Leeds, proposing a vole of thanks to Major the Hon. .i. J. Astor tit tin' Leeds Publicity Club's luncheon, announced that he had a definite promise of £2,500 town rds the establishment of a Chair of Advertising at a modern university. He said it. had long been a dream of his to see such a Chair, and if he could galvanise local industrial centres into action nothing would give him greater pleasure than to see that drcam translated into reality al the University of Leeds.