A GOOD INVESTMENT.

Feilding Star, Volume 4, Issue 957, 23 November 1926, Page 6

A GOOD INVESTMENT.

of advertising. The antiquated idea that advertising is an expense is now classed with obsolete. Advertising is purely an investment, business men so regard it, and bankers who advance money for advertrising outlay recognise it, too, as a legitimate business investment. s Advertising is one of the necessary operating costs of business, but it lias creative yalue for present and future income’. 1 It is, therefore, the cumulative effect, of advertising! that counts the most.j * Experienced advertisers and recognised advertising .agencies no longer refer to advertising as a cost, but as an investment; one of the most valuinvestinents a '-'progressive business could make. Away with the expression “advertising cost.” Ffc has been supplanted with the more-trutlifui one, “advertising investment. r!^— Fourth Estate. New York.