JAY'S CAKE SHOP

Evening Star, Issue 25324, 4 November 1944, Page 11

JAY'S CAKE SHOP

ATTRACTIVE NEW PREMISES Jay's Ltd., a business that was started in a very small way nearly 25 years ago by the late Miss M. Peacock, and has grown into one of the largest and best-known cake shops in Dunedin, is removing next Tuesday to new premises in George street, next door to the D.S.A. The branch shop, in Princes street, where goods made in the George street premises are sold, will remain open for business. The new kitchen will be large and airy, with creamenanielled walls and every modern convenience. The new shop is much larger than the present one, and is well designed to deal with the large crowds of customers who patronise the firm. Upstairs are the quarters for the staff. There is a well-equipped kitchen with a gas stove for maldng lunches, adequate cloak rooms, and a large dining room with windows opening on to a roof where seating accommodation has been provided for sunny lunch hours. Since the war a big proportion of the cakes made by Jay's have gone overseas to men of the forces and to civilians in England. It is hot unusual for the staff to pack 600 tins, mostly of shortbread and fruit calces, for overseas in a week. As much as 50 or 601 b of butter is made into shortbread in one day for this purpose. These two lines, shortbread and fruit cake, are now made exclusively for sending away, and are not sold for consumption in New Zealand. The firm's reputation extends far beyond Dunedin, and orders for parcels for overseas are received from Auckland lo the Bluff. Packing goes on all day, different members of the staff working in relays. The amount of food being sent overseas and the reduced quantity of butter which the firm receives under the rationing regulations means, of course, thai, the amount available to the public is greatly reduced. j Substitutes arc never used, .with the result that the firm's reputation for producing de-1 licioiiß and reliable goods has stood the test of time.—4.11.44.