This is “N.Z. MADE” WEEK

Evening Star, Issue 21720, 15 May 1934, Page 4 (Supplement)

This is “N.Z. MADE” WEEK

The development of our secondary industries is of greater importance to-day than ever before in our history. At a crucial point in our

progress we are faced with the serious possibility of restricted markets for our exports of primary produce, and greater reliance must therefore be placed on our domestic market to absorb increasing quantities of farm produce. Added to this curtailment of primary production will inevitably increase unemployment. These difficulties can be most readily met in a prompt and practical way by an immediate and wider support of New Zealand secondary industries and the purchase of New Zealand-made goods

Increased sales of our own manufactured goods mean also increased use of New Zealand raw materials, such as wool, hides, tallow, lime, coal, timber, etc., and increased purchase of raw materials and machinery from Great, Britain. It must also be evident that New Zealand cannot purchase from Great Britain both the finished goods and the raw material and machinery necessary to make such finished goods in the dominion.

The yearly increase in the population of New Zealand is about 14,000, and work can only be found for this increase if New Zealand factories are busy and prosperous.

The 4 Star’ interviews Mr James Hogg, President of the Dunedin Manufacturers’ Association, who points out that curtailment of our primary production means increased unemployment, which can be remedied only by expansion of secondary industries.

The day is long past when New Zealand could be regarded as a farm only; our national development demands a diversity and balance of industry which will best ensure our future prosperity. The people of New Zealand can aid in this direction by a persistent demand, when purchasing, for the goods made in their own country, in our own factories, and by our own workmen.

The quality and excellence of New Zealand goods is increasing steadily year by year, and an inspection of the displays in 400 shop windows throughout the city will emphasise the wide field of choice open to the public. In tlie past New Zealanders have been too indifferent regarding the origin of the goods they purchase, and we appeal wider and more practical interest in our own production.

Make the purchase of New Zealand goods an obligation to your country’s progress and a contribution to the cure of the unemployment problem.