STOCKBROKING IN MODERN INDUSTRY

Evening Star, Issue 21720, 15 May 1934, Page 4 (Supplement)

STOCKBROKING IN MODERN INDUSTRY

THE SECURITIES CORPORATION (N.Z.) LIMITED With every decade that passes we are constantly being reminded that the weapons which fought the battles of yesterday would bo hopelessly inadequate to-day. This statement remains true, no matter which of man’s undertakings we consider. In war, in sport, in industry, and in commerce new and more effective ways ate being discovered to achieve bigger, better, or more effective results. Sharebrokiug is not the least branch of commerce which has been revolutionised within the last ten years. An efficient investment organisation to-day which undertakes' the arduous duty of advising the public upon investment policies is perhaps the most highly organised and well-informed business office in the community. Its endless avenues of information must constantly supply its statistical department with data concerning local and foreign companies and undertakings. The statistical department which collects balancesheets and annual reports of all leading companies and regular reports on international exchanges must also include authhritative information upon world markets for various commodities. This department must literally work like a clock, for it it were to stop for a single hour it would find its information very much behind time, and this may cause serious Joss to anyone acting on the information. Some eight years ago such an organisation was born in Dunedin, and upon the establishment of the Securities Corporation (N.Z.) Ltd. the services were secured of Mr W. D. G. Hartley as managing director. Within a very short space of time investors soon learned the value of the investment counsel offered by the corporation’s highly-organised statistical department. In the fifth year of its establishment it invested on behalf of clients over £IOO,OOO. This year’s figures will reach closer to half a million. Results must always be the test. To-day the Securities Corporation is the best known investment house in the dominion.