Page 14 Advertisements Column 1

Evening Star, Issue 20033, 26 November 1928, Page 14

• • • 0 Clothes for that much-planned trip—from a stylish Coat to a dainty Frock. Clothes to assure your vacation tho success you’ve dreamed —lo show you at vour best! Tlioy’ro all here, anti at prices you'd like. CostumesSmartly cut and Jiuislied in the latest broken cheek effects, pleated or Hared, in Beige, Fawn, Hose, etc. from 75/ - Coats - In Fashionable Tweeds and Charmclaincs, all tailored along_ tho newest lines; in Crey, Brown, Coffee shades, etc. from 65/ - Frocks— Very attractively made in the Fashionable Citarmelaino Materials, are hero in every wanted size. Just seo them. Shades are Beige, Kose, Saxe, etc. from £3/3/~ Silk Coats— In Navy, Beige, and Black, some figured, some corded, others satin-finished, and _ all smartly cut. aro priced from £4/19/6 teineuiber: \\ e carry in tock S.W., W„ 0.5.. and Extra O.S. Call early and inspect. Defter quality, value, ami style arc hard lo find. SPECIALIST IN COATS, COSTUMES, AMD FROCKS, 103 GEORGE STREET, DUNEDIN. V

that are airy and cool, yet wash and wear wonderfully. Ladies’ English' Lawn Nightdresses, fast colours, in llelio., Sky, and Pink. 5/11. Ladies’ Crepe Kigbi dresses finished hemstitching. full size; in popular light shades. 4/3. Ladies’ Crepe liioomers, pood (lit, with gusset; in all shades, 'v., 2/3. o-s-. 2/8. Sport? Corsets, English make, in Pink and Sky; sizes '23 to HO. 2/11. Pink Corseloltes, aide fastening, tour suspenders, extra strong shoulder straps; sizes 32 to 33. 8/6. The HUB, D.S.A. Brandi, SOUTH DUNEDIN

grwvwv B ss w :a*a w a"a w ra o, i3i ni >pa s h a ra s» in n m p a ra a "MS Fom Need the Newspaper I The newspaper of to-day is the most powerful medium of advertising on carili. In the old days the merchant may have thought ho was a benefactor and that ho was contributing his bit “ as a publicspirited citizen ” when ho carried a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new order has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day arc right up to the minute. They are as fresh as the nows of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone bo up to the minute, but they must bo some distance ahead. They must anticipate the wants of their customers. And they do. paper. Just read Turn to the advertisements in this what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are., Business men —that is, the successful ones— know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. Does your advertisement appear in The ‘Evening Star. 9 AMVAVtfWWf WWW* WMVAW.Wtg