“MODE IN N.Z.” WEEK

Evening Star, Issue 19585, 17 June 1927, Page 4

“MODE IN N.Z.” WEEK

WINDOW DISPLAY COMPETITION JUDGES’ AWARDS A feature ot tho recent “ Made in .sew Zealand ” week was tho window displays made by a largo number of shopkeepers in the city and suburbs. Some of these displays were very line indeed, and served a valuable purpose in drawing the attention of tho public to advantages to be gained by buying and using dominion-made goods in preference to the imported article. In connection with tho display the Dunedin Manufacturers’ Association organised a competition, and the judges l Messrs H. J. Lousley, L. 11. Frncle, and G. A. Wycherley) announce their awards in tho various sections as under : Books, stationery, and printing.— n'iikie’s 1.

Boots and shoes.—Harris and Sons 1, R. Hannah and Co., Ltd., 2, Dickson’s Shoo Stores 6.

Chemists’ and toilet requisites—Outnun and White 1, J. ’Waters 2, ’Wilkinson and Son 3.

Drapers, mercers, and tailors.— D. 1.0. 1, D.S.A. 2, A. and T. Inglis 3. The judges decided to make the mercers a sub-section here, placing _ Halicnstcin Bros. 1, Ascot 2. This will not be included in tho public voting paper. Furniture and furnishings,—Sanders and Morrison 1, C. and W. Hayward 2. Confectionery.—A. Gcddcs 1, J. Romison and Co. 2.

Grocers and provision stores. — M'Farlane and Co. 1, B. R. Ferguson and Co. 2, R. M'Cormack and Exchange stores (equal) 3. Hardware, sheet metalware, and brushwarc. —Colonial Ammunition Co. and Sterling Ironmongery Co. (equal) 1. Leather goods, paints, builders’ material, tobacconists, and general.— Smith and Smith 1.

The judges, in making their _ decisions known, expressed gratification at the number of entries received in most of the sections, and particularly at the interest displayed in tho competition by tho smaller shopkeepers. Another gratifying feature was that tho displays were not confined to tho city area, several shopkeepers in tho outlying districts having gone to considerable trouble in dressing their windows. The judges added that _ they often had much difficulty in coming to a decision, there being in several instances but little to choose between the best displays. There were various aspects, too, from which these bad to be viewed, and, though the nature of tho respective displays might differ greatly, the summing up found the differences in points often small. Another determining factor was that a few of the competitors rendered themselves ineligible 'by including in their displays goods which were not manufactured in the dominion, but which the competitor stocked for sale. Others used in their display window cards advertising foreign goods, while others again failed to light up their windows during the prescribed hours at night. Points were given for attractiveness, selling power, originality of design, balance or symmetry and simplicity, and color scheme and lighting. A public voting competition was also organised by the Manufacturers’ Association in connection with the displays, and the result of this will be announced in tho course of a few days.