Page 10 Advertisements Column 4

Evening Star, Issue 18808, 5 December 1924, Page 10

s Tonic n 5 p t (« pH O w ~J. CXTnf SSI and Get rid of that all ou*T feeling Mali Chemist & Stores las your friend a Gramoptoone ? For the friend who has a Gramophone, or who hopes to buy one this Christmas, there is no present more appropriate or pleasing than a COLUMBIA NEW! PROCESS RECORD. Purple Label, Double Sided—--10-inch, 8/; 12-inch, 11/6. Light Blue Label, Double Sided—--10-inch, 7/; 12-inch, 10/. Dark Blue Label, Double Sided—--10-inch, 5/; 12-iuch, 7/6. Give “Columbia” Records this year iM Young jL-fo. la iooa! Colior.eia IJ Octagea Etuetodin,

m 3 m NOTHING BETTOR THAN BESTS. Your Holiday Suit Bests Special Offer A Tailored Suit from £5 Only a fen - weeks to Christmas, and ive urge yon to Order your Holiday Suit at once. Call at your earliest to avoid disappointment. Rests Suits are faultlessly tailored. WE GUARANTEE A PERFECT FIT. Satisfaction or your money hack. Don't hesitate, hut come along. BESTS READY-TO-WEAR HOLIDAY SUITS, 79/6. MEN’S TAILORED-CUT SAC SUITS in light and dark shades of Greys and Rrmvns, smartly cut, roll lapels. Bests PRINCES STREET (Next Begg’s), COMPLETE OUTFITTERS FOR MEN AND BOYS.

You Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant mav hare thought he was a benefactor and that he was contributing his bit “as a publicspirited citizen ” when he carried a two-inch, space in the local paper every week in the year. Possibly he was. But that is changed now. A new order has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket scor*». Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this paper, }ust read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how invitiag they are. Business men—that is the successful ones —know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pic<c out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. Does your advertisement appear in The *Evening Star . s j