Page 15 Advertisements Column 1

Evening Post, Volume CXXX, Issue 98, 22 October 1940, Page 15

New Zealand is Now fl W Wheat Germ Conscious | To-day all the World over, bread and other foods are < being reinforced with vitamins. In New Zealand the Government has made important statements regarding the reinforcing of white bread with Wheat Germ. The Germ of the Wheat is Nature's storehouse of Vitamins A, 81, 82, and E. For three years VI-MAX has been before the public with its revolutionary health message of Wheat Germ Vitamins. Vitalising VI-MAX is the Perfect Breakfast Food and Cooking CsreaS VI-MAX is made from whole wheat carefully selected for flavour. The coarsest and irritating bran particles are removed. The other exterior portions of the Wheat Berry are retained, j^ ensuring a good supply of essential mineral salts. The full itfKK&Kß&£SK<^C^fii Wheat Germ content is not only retained but increased. No \i ■ A "'^™!BfcPjs>' wonder vitalising VI-MAX has made such sensational health w I*A* A\/' *?• history within a few years. No other food has secured such • 8 lf|Ja Jfc L^ a widespread following and earned such high approval and I Jjj^MUi vnamins \*f. ready recommendation from health authorities. ' Serve Non-Heating VUM AX Ml the Year £***j^^pP^f [S^j^ VI-MAX does not contain oats, but is a non-heating whole as *=:s£^3^%. wheat preparation with added Wheat Germ. Mr H. E. West, ■wi MAV-id-'snlrf ~ 8.5.A., an acknowledged scientific and technical authority, late : wsi «*am-' chief chemist to the N.Z. Wheat Research Institute, states that W ''■'-' -« J* f« 3i£ in VI-MAX the starches are reduced and balanced with the l/S Proteins, thus making VI-MAX non-heating and suitable for W 71b Bags use in summer as in winter. yiO. The vitalising properties of VI-MAX are extremely valuable (Freighttowns i*l spring and summer when all of us, especially children, are slightly exti a.) more active and use up more energy. THE ONLY VETAMIN-PLUS BREAKFAST FOOD AND COOKING CEREAL, VI-MAX IS RAPIDLY DISPLACING OVER-REFINED AND DEVITALISED CEREAL FOODS. fAll over the wotld, the name "Ardath" Is synonymous with Quality. To offer your friends Ivory Tipped Ardath reflects your good taste and judgment. Make certain you get Ivory Tipped ARDATH-look for the smart green packet. ' sriAJT j| it n i rim TIPPED Ww II it 1 H To assist the National Economy by the conservation of metals, no farther supplies -~ USSm^j/llk) of Atdath Cigarettes will be packed in Tins. Also, for the same reasons, it will j/jFjUI/M .- be necessary to discontinue the use of cellophane wrappings on the packets. ri J|||^JVjW --