THE CORONATION

Evening Post, Volume CXXII, Issue 74, 24 September 1936, Page 18

THE CORONATION

BOOM IN FASHIONS

AMERICAN ENTHUSIASM

London is energetically preparing for the boom in fashions r that is expected to be one of the "featur.es" o f| the Coronation, states ths-'iicindon correspondent of, the "Sydney ..Morning Herald," . writing', on ..'August, l.^: Goods and garments fabricated;I",'iriI-: eight Coronation hues, including:-a- special red and a special, bl.ue, -will shortly appear in the shop. windows. A full description of these colours is to; be issued in September 'by the British Colour Council, of which Mr.1 Edward Symonds, managing director of Keville, Ltd., dressmakers, to Queen Mary, is selector. '" ': On his return .from the United States the other day, Mr. Symonds said that' September had been chosen as the date to make public the official Coronation colours, so that manufacturers might have time to produce enough fabrics to meet the tremendous demand expected, from all parts of ttie world." The interest in ' the Coronation in America was enormous, and the demand for London-made dresses unparalleled. '-. ■ He went on the Queen Mary's maiden trip, taking with him fifty dresses1 designed by ten leading London fashion creators —and the blessings of ;, tha Board of Trade. ' His original intention was to give one or two displays of the dresses at the British Empire Chamber of Commerce, but such was the, enthusiasm in New York that he gave displays at hotels and stores, and eventually yvent on tour as far as-Cleveland and Philadelphia, lecturing to. audiences, varying from leaders of fashion to girl college students. .. ; .' LONDON-DESIGNED CJLOTHES. The result of this enthusiasm for th« Coronation was that American women found it more fashionable to wear' Lon-'don-desigried clothes than those made In Paris. . . "Never before,-', be added, "have there been so many American store buyers placing orders in-.London.' I know of orders valuing '£. 1.00p.000 being placed here. '•-.. >> "I would urge British firms to -turn this enthusiasm for London goods into permanent business—to send out' real good stuff at reasonable prices, to keep the market which Paris has had. "My experience in America has-told me that this demand is not only coming from rich people, but from; all classes. Talks with manufacturers;, and bankers have convinced ,me 'that America is rapidly recovering from the depression, and that after the Presidency election is over prosperity; will go on with a bound." ; .„ Mr. Syrrvonds .m,entioned-;the;.case of a woman of Philadelphia 'lytio^vanted to know the King's, favourite : jcolours so that she cpuld make'vhinva^ea cosy and send it along as a Coronation* present: ' .... ! "The British Colour Council {will send her the Coronation ■ colours,!' he said, "and when she' has made the cosy. Mr. Binghanvthe American! Ambassador, will present it to the King."