FLUENZOL REPORT

Evening Post, Volume CXVIII, Issue 114, 10 November 1934, Page 6

FLUENZOL REPORT

VALUE OF ADVERTISING

i Diiectoi's o£ Fluciuol, Ltd-,-icport with legret the death of Mr. Cecil W. Palmer, managing director, and place on record "his long and valuable v.ork." In consaquence of'the death of Mr. C. W. Palmer, Mr W H. Stevens, manager Of the company for many yenis, -nas appointed managing director; Mr. J. E. Kuk, M.TJ.K, a duector of the company v, as appomtea chairman of dnectors, and Mr. Will Appleton was invited to join the boanl. "The year has been difficult. On the one hand higher payments have had to be met on account of exchange on Taw materials and taxation and, on the other hand, the buying power of the public has been leducod." Tho policy pursued by the director has been fully justified >by the nt» : factory resiJt achieved. .The statement oi accounts.shows that the net ptoht for the year ended September 30 waa £1213 3s 9d, after making adequate ftl otvaneo for bad debts, depreciation on .bmldinff, stock, plant, etc.,,and also after providing for directois' fee 9 and income tax for the current >ye«r- I*' is recommended that a dividend'^ 8 E« l^ nt'.P<*: aJ?" n?i;JJ isM ing £440,' be paid for the >ear, that ±-jvu be tfansforred' to a reserve- account, and that the balance r.cinam in the approprui-

repoit that the step which they took in erecting the new building has been fully Justified, a, full advantage was taken of the then low building costa.Every shareholder would rendily realise_ that increased facilities provided m having their own laboratories, factory, and offices hare enabled tho stafi to work under vastly beter conditions, and improved products^to | be manufactured. Tho directors are at the present' time, making,'every endeavour to place on a firm footing the manufacture kl distribution of Q-tol in the Common, wealth of Australia and the prospects look particjijarly blight. ' ill >' . 'The directors acknowledge the eScell<mt services '<*reridoied by the' whole of the i companyia staff. ,t" ' -' ' r '' v . "is'#-.previous years a considerable amount^ been expended irf advertising. In a business such Sa'ourS, 'judicious ttup-, licity is the life-blood of the organisation, and we Stress the importance °* colons newspaper advertising as a actor m the'distribution of our products, •>,