BUSINESS ADVISER

Evening Post, Volume CXVIII, Issue 91, 15 October 1934, Page 4

BUSINESS ADVISER

DR. W. C. FERN'S VISIT

One of the best-known business advisers in Britain, Dr. William G. Fern, will be a visitor to Wellington this week. Dr. Fern, whose activities while in the capital city are announced in today's advertising columns, lias made a thorough study of modern business problems such as market research, factory lay-out and organisation, retail sales problems, cost accounting, and forecasting. Dr. Fern is well known overseas as a business and. industrial psychologist and author, having written more than 30 books on business subjects. Each year the average number of lectures he delivers exceeds 300, and his audiences in Europe, America, and Africa have numbered in the aggregate more than 1,000,000 people. Dr. Fern is an Englishman who began life as an office boy in Cardiff at the age of 13. He becanie a salesman for a typewriter firm, rising to sales manager, and later being admitted to partnership in the firm. Dr. Fern then began studying widely, though business theory and practice received his special attention. Ho -gained an extra-mural degree of doctor of science and a doctorate of philosophy was also conferred upon him. Today among the large firms which avail themselves of Dr. Fern's expert services are United Dairies, Ltd., Christopher Johnson and Company, J. W. Pascal], Ltd., and John Dickinson and Company. Ltd. Ho has been consulted Ijy nearly 100 different kinds of businesses and has trained more than 2L.000 members of diil'ei'oiit stall's. As a public speaker he is noted for his strong personality and his power of inspiring his hearers to achieve more by attempting more. Dr. Fern's visit to Wellington is bound to attract much interest not only in the business community but among all who play a part either as employers or employees in the commercial and industrial life of the city and district.