TOURIST PUBLICITY
(To the Editor.)
Sir.—On carefully reading a list of the departmental votes for tho coming year, I noticed, tucked away in the fourteenth column of your report on Mr. Coates's Budget, this sentence: "A reduction from £16,025 to £12,735 is being made in expenditure on publicity work in connection with tourists resorts."
After seeing repeated public statements by the Minister in charge of the Tourist and Publicity Department that New Zealand should encourage its tourist traffic _and go in for more publicity, this substantial reduction in tho tourist estimate for 1934-35 is incomprehensible. At £16,625 last year tho amount was surely small enough, but to reduce it by approximately £4000 to the paltry sum of £12,735. apparently speaks louder than all the Minister's protestations'of desire to advertise New Zealand's scenic attractions. I am sure that your readers would be glad to hear an explanation of this extraordinary rctrogrado step.—l am, etc.,
BOOST NEW ZEALAND,
Permanent link to this item
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Bibliographic details
Evening Post, Volume CXVIII, Issue 56, 4 September 1934, Page 8
Word Count
156TOURIST PUBLICITY Evening Post, Volume CXVIII, Issue 56, 4 September 1934, Page 8
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