USING PUBLICITY

Evening Post, Volume CXV, Issue 63, 16 March 1933, Page 13

USING PUBLICITY

TOURISTS AND BUSINESS

How Great Britain and India are seeking tourists and booming business is told by a former New Zealand resident, who recently travelled Home.

Despite internal troubles the Indian State railways are making a bold bid for the tourist traffic from Britain (he writes). A few days from Colombo and Bombay all ships are well supplfcd with well-pro-duced booklets descriptive of. the main sights of India, and hotels and other accommodation. A very fine service for tourists is offered by the railways. I understand from Anglo-Indians that a big push is being made in Britain for next summer's traffic, and as the,voyage from Britain to Bombay is short and- full of interest good results are expected. Maybe this will help to foster more interest in India, and her problems. The AngloIndians are optimistic, and that is half the battle.

"Oh leaving Port Said-1, with the other passengers aboard, received quite a collection of British publicity matter on the 1933 British Industries Fair, railways, hotels, and industrial centres. •■ The buyer, the seller, the tourist, all are catered for, and it is evident that Britain is after business. Tin's literature is being eagerly sought_ after by the passengers, who are thus given a chance to plan their movements ashore in good time before landing. The publicity matter is excellently printed and well planned with good maps and explanatory matter, and should, prove -well worth the trouble and expense of production. The co-operation of the shipping companies in the distribution of publicity matter is an earnest of their recognition of its value ?n fostering business."