THE BEST ADVERTISING
A tribute to the value of Press advertising was paid by Mr, P. J. S. Smith, advertising'manager of- the Anglo-American Oil Co., Ltd., at a dinner given in Glasgow last month. Mr. Smith said that nowadays advertising had struck out in many directions," and it was impossible to escape it. The latest developments were aerial advertising and advertising on the- ether, but the astute 1 advertiser knew how. to place a true valuation on all these modern developments of publicity. His valuation was that these things were subsidiary advertising, and were merely echoes of the main medium of the Press. Press advertising had been supreme from the beginning, and it would always be supreme. It was the only medium by which the advertiser could reach mil-, lions in the course of a day, reach them in a receptive frame of mind, and convince them. It would be impossible to launch any brand by any other means of advertising than in the Press.
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https://paperspast.natlib.govt.nz/newspapers/EP19330113.2.198
Bibliographic details
Evening Post, Volume CXV, Issue 10, 13 January 1933, Page 12
Word Count
165THE BEST ADVERTISING Evening Post, Volume CXV, Issue 10, 13 January 1933, Page 12
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