£120 A YEAR

Evening Post, Volume CXII, Issue 102, 27 October 1931, Page 15

£120 A YEAR

DAILY BEAUTY AIDS

"The average amount spent in London beauty parlours by regular clients is £120 a year" (states Lady Patricia Ward in the "Daily Mail"). "At a salon in Bond street, W., the manageress said that Englishwomen are giving much more thought to the care of their skins than they did even a year or two ago. " 'Most of our clients are English, 3 she said. 'Some conio three times a week for facial treatment and neck, arm, and shoulder massage, and spend £10 a month on this and in the purchase of skin foods and other preparations. But it is our American clients who spend the largest sums. They concentrate more on physical exercise and take regular gymnastic courses which Englishwomen often forego because they are out of doors so much. "In another Mayfair beauty parlour, which specialises in Turkish and wax baths, I was told about the large number of women who spend a large part of tho day there. They start about midday with an hour in tho gymnasium, the manageress said. Then they rest for an hour before eating a light luncheon. This is followed by face treatment or hair-waving and manicure before they put in another half an hour in tho gymnasium. They do this regularly, spending between £2 10s and £3 a week."