PRODUCE & MARKET REPORTS FROM DAY TO DAY

Evening Post, Volume CX, Issue 148, 20 December 1930, Page 12

PRODUCE & MARKET REPORTS FROM DAY TO DAY

BRITISH TRADE FAIR CONTACT WITH EUYEES

DISPLAY OF MANUFACTURES '■Evening Post," 20th December. The greatest display of British manufactured goods ever assembled for poten- .. tial buyers i.s now promised by organisers ;of the British Industries Fair, to be held fst London and Birmingham from 16th to 27th February next. Goods to be displayed will be British, and exhibitors in : ©very ease are actual manufacturers. The fair began in London, and lias grown steadily in size and importance. To-day it consists of the London section for light- '. er manufactures; the Birmingham .section for the engineering and heavy industries generally; the British Cotton Textile EsJiibitiou, London, organised by the Lancashire cotton industry under the auspices .of the British Government; alul the Exhibition of British Artificial Silk Goods, London, held for the first time during the first week of the fair and in association with it. ■; The. cotton and artificial silk exhibitions are new additions. With these and extensions of space both at Birmingham : and at London, the fair will be about 30 per cent, larger than last year. The stand frontage at Olympia, London, alone will run to seven or eight miles. Over a thousand manufacturers will exhibit there, and another thousand in Birmingham, while the exhibitions will include . .several hundred more. Practically every British industry will be presented in one section' or another, the one really important omission being the Yorkshire woollen and worsted industry. The Wiief object of tlie Fair is to concentrate in one place all. the goods which the buyer in a particular trade wants to see and. to arrange them so that the buyer can do his business expeditiously <md with the least possible trouble to himself, instead of having to journey all over the Kingdom. For a business man the fair provides the quickest and most convenient way of surveying the range of! British production and the, easiest way of finding out new ideas and getting into direct touch with manufacturing firms whose principals will be in attendance at the stands'. . ." . The buyer examines the exhibits, and if' there is anything he wants to inquire about he is at once put into direct touch with the manufacturer. Some of the leading features of the fair of 1931 will be the largest 'composite exhibit in the fair of the British. Optical Instrument Manufacturers' Association, which intends to remind the world that British optical glass and British instruments are second to none; that Britain makes the lenses for America's cinema cameras and projectors; that the British manufacturer is leading the way in. the provision of visual aids to teaching, and is keeping pace with the latest developmeuts_ in aviation., The Association of British Chemical Manufacturers •will organise the chemical section where leading firnis in' the industry exhibit, including the great combine, Imperial Chemical Industries. The exhibit is designed to show that Britain is conducting world-wide research to improve all heavy chemical products. Fine chemical manufacturers will demonstrate that their range of manufacture has been multiplied many times in the last few years. The sports goods manufacturers will show that they make equipment for every British game and sport, and for some games hardly played in. Britain at all. The toy section is a fair in itself, including Insurious toys and cheap tin toys, whicli are actually being exported to Germany. The show of ladies' handbags always attracts buyers from all over the world. American buyers frequent these stands, and say that a visit to Germany or Vienna is now unnecessary. All the trade associations, including trade unions, are working .together to produce in February in eight halls of the White City, London, a display o£ the fabrics -which Lancashire exports at the rate of more than ten million yards a day. JSTever before has a textile exhibition been organised on such a large scale. There will be spectacular dress shows by mannequins to demonstrate the varied ■uses of cotton and its beauty when made up—especially by' England's leading fashion experts. The British artificial silk exhibition will be the fifth annual display. The first, in 1926, set a .new fashion in exhibition design. The brilliant colours of the fabrics lend themselves to display, and at the coming exhibition a novel setting will be constructed at the Albert Hall, with a flood-lit mannequin parade. In it will be seen the whole range of British production from yarns to fabrics and finished frocks.