Page 3 Advertisements Column 4

Evening Post, Volume LXXXIII, Issue 77, 30 March 1912, Page 3

AN URGENT REMINDER The response to the offer of the Cambridge University Press has been so rapid that no further announcement of the new Encyclopaedia Britannica at the subscription price will be made' , for the present. This may probably be your last chance of securing: a set at the minimum pricesee below, A volume or the now Encyclop&edis *.-. - * Britannica on the' extremely thin Indie paper can be doubled back and held in one hand for comfort in residing. ■ ; When the ' Cambridge University Press first announced its temporary offer of the new Encyclopaedia Britannica to New Zealand readers at the minimum price originally charged to English subscribers in- advance of publication, it was con* fidently expected that widespread interest ■ would be aroused and •an immediate demand for the work be stimulated. , But the interest and demand prove .to be greater than could be anticipated.' It is now only, two weeks since the first public announcement was made in the . Dominion. Yet inquiries and orders have been received in such numbers that it seems possible that the whole available stock will be -sold without any need of further advertisement. • ' Such a sale in so short a time would indeed be without precedent, even in New Zealand, where the .desire for the very best of authoritative and educational books is . far above the average. Perhaps it may therefore be possible to repeat the offer at a later date. Bui particulars of the book and the bargain have now been sent to so .many persons that, if only a moderate proportion decide to buy the limited stock' available will be exhausted. In order to .prevent 'such disappointment as might therefore be .caused by continuing to invite orders, and to v give those who have already inquired an opportunity of deciding whether they will buy, it • has been decided for present to make this THE LAST ANNOUNCEMENT of the new Encyclopaedia Britannica at the minimum price, and of the offer tlo send a. detailed prospectus of the work to inquirers. • ■ Do you realise just what this means? It means that, if you have not already made inquiries about the new Ency-' clopaedia Britannica, this may be your last chance of doing so whilst the present minimum price is in force. • If you have received the prospectus and order-form, any delay in sending your order (with the initial payment of one guinea) means that- the minimum - price may probably have^been increased when you decide to buy. ' It means that, when you see the new Encyclopaedia Britannica in a friend's house, hear his enthusiastic praise -of] its usefulness, and feel that you also must have a set, you may only be able to do so by spending some pounds more than you need now, tyy waiting till your order can be transmitted to Cambridge, and by paying freight' from England. / The new Encyclopaedia Britannica may be boughjb to-day at the minimum price, in various bindings, and" printed either on ordinary paper or the thin India paper. But even if the 'entire stock is not immediately exhausted, that of any particular style. may be.' If you delay till this happens to your own preference, you will either have to choose again or to pay several pounds more. It is URGENT then that you should AT ONCE send for particulars (using • the coupon below), and, on receipt of them, that" you should promptly decide oa purchase and forward. the order-form at the subscription price. At the cosi of a penny y1""y 1 "" - — • ' .'. „w 1 L^mp-you can obtain a 40- ' To TH E Cambridge university prrss, page pamphlet, , giving a 2 Hairis Stfeet ' Wcl "«Sto H . x P.O. Bo* 142. . full account of the most ? leasc scud "? c,>e ,> S»;atis and post free, the illustrated prospectus, wonderful bo k ever of- 6pecimeu V*£ ss aha P nces of the tie w Kucj-dopaedia Brltaumca. fered to New Zealanders. Name .....»..;........7™r^; Thfe coupon may; possibly Address not apoear a*ram in this ' ' ' "" '" """ ' paper JMF"' j Wp. YZ 7T. * .....".7...T