DOMINION PRODUCE

Dominion, Volume 30, Issue 299, 14 September 1937, Page 13

DOMINION PRODUCE

Need of Advertisement in

Australia

"New Zealand primary products are not sufficiently advertised in Australia,” said Mr. H. F. Brooks, a Sydney stockbroker, who arrived at Wellington yesterday by the Awatea. “There is ample scope for the marketing of a great deal more New Zealand produce in Australia, but it is primarily a matter of salesmanship and advertising.”

Mr. Brooks said that, for instance, many Australians were anxious to purchase New Zealand honey, but often it meant making a round of the shops in search of the only one at which it was obtainable. That sort of thing was clearly clue to insufficient publicity. Tariff’s, of course, .were an obstacle to increased trade between the Commonwealth and the Dominion, and it was generally felt that greater trade reciprocity would be of mutual benefit. In business and financial circles keen interest,was being taken in New Zealand . political developments, said Mr. Brooks, and Mr. Nash’s Budget was being awaited with eagerness. Australia herself was nearing a general election, and the recent industrial disturbances had had the effect of impressing on electors the lack of harmony that existed between capital and labour.

It was pleasing to note that In the Commonwealth industry was proceeding on sound lines; outputs were increased and prices were maintained. With the exception of Queensland, all States had balanced their budgets; but Queensland had budgeted for a deficit.