IN SHOP WINDOWS

Dominion, Volume 29, Issue 201, 22 May 1936, Page 5

IN SHOP WINDOWS

The Models That Wear the Clothes Window-dressing is now an art, anil the public look forward to displays at the changes of season, as bringing something new in furnishings as well as in clothes. It is interesting to note the evolution of the actual model employed to “wear’’ the clothes. These seem to have developed in two different directions, those whose designers strive to make them appear as nearly human as possible, an<| those which are designed to achieve an arresting effect. In the case of the former trend, many of the •American stores have recentiy dressed their windows with models representing famous film stars. Nothing looks quainter than the first sight of a simp window in Fifth Avenue. New York, with the latest winter coats worn by a dozen replicas of Greta Garbo. In other windows, Joan Crawford, Norma Shearer, and Janet Gaynor vie with each other in appearing glamorous in sumptuous fur wraps and capes. These models have not. appeared In Australia or New Zealand, us yet. but this season the figures displaying the latest clothes have long silk eyelashes and lacquered nails, while the colour of their eyes is chosen to suit the frocks they display. For example, an evening gown of bronze shot, taffeta is worn by an auburn-haired model, with clear green eyes. 'flic otter type achieves success by tlic unusual style of its appeal. Not long ago a large store bit mi the idea of placing their clothes on models outlined by coloured lighting. It was during the winter season, and the cheery aspect created by these windows was » very pleasant change.. One of Ixmdou’s shops, famous for its sports wear, displays everything from frocks to swim-suits on flat wooden models, posed in exaggerated attitudes of the energetic sports girl. These models look equally attractive when wearing shorts and sun-tops, they "lounge” comfortably on imitation beaches and promenades.

To prolong the life of fabric gloves, heat, and place a small piece Ot adhesive tape in the tip of each linger and thumb just where the nails press against the fabric.