TENANTS’ OFFICES

Dominion, Volume 28, Issue 167, 11 April 1935, Page 17

TENANTS’ OFFICES

Space Quickly Taken Up Business firms have not been slow ■in taking up space in the Prudential Assurance Society’s new building, and a number of offices are already occupied. New Advertising Offices For the more comprehensive service of national advertisers, the firm of J. Inglis Wright, Limited-, advertising agents, has taken a new suite of offices in the Prudential building. These offices are ultra-modern in layout, decoration, lighting and equipment, and facilitate the production of national advertising under the best conditions applicable to a complete professional advertising service. The open composite style of office layout has been studiously avoided, and the arrangement of separate rooms for technical processes conduces to the uninterrupted and confidential handling of the national advertising campaigns of a distinguished clientele, including the Prudential Assurance Company, Limited, itself. The firm of J. Inglis Wright, Limited, was established in Dunedin in 1906, and for almost thirty years has been an accredited agent of the Newspaper Proprietors’ Association of New Zealand (Inc.). The Wellington office was opened in 1931, and the company’s headquarters established in this centre. Bnnch offices were .established at Auckland in 1933, and at Christchurch in 1934. Thus the company is a selfcontained New Zealand organisation, with offices in the four main centres, supervising the publicity of some of the largest manufacturing and trading concerns in the Dominion. The service of the company includes market research, preparation of sales plans, the designing of trade marks, packages, and newspaper advertisements, and the organisation and control of Dominion wide advertising campaigns. Regular contact with overseas developments is ensured through the Inglis “Wright associate houses at Sydney, Melbourne and London. Fruitgrowers’ Federation The New Zealand Fruitgrowers’ Federation, Limited, started in a voluntary way as far back as 1910, but it was in 1917, at the request of the fruitgrowers, that the Orchard Tax Act was passed and the federation was set up permanently. It is really a federation of the various fruitgrowers’ associations, and in its way one of the most successful organisations to be found in any part of the Empire, It was formed to promote, foster and protect the New Zealand fruit industry. The federation trades in all the various lines required in the fruitgrowing business, many of which have to be imported. Among the lines handled are cases, packing supplies, spraying materials, fertilizers, cultivators, spray pumps, etc. With the increased business, the federation has gradually extended until to-day it has branches in Auckland, Hastings, Nelson, Motueka, Christchurch and Dunedin. The financial assistance given by the federation has enabled many an orchardist to carry on through the last few years of low prices. Apart from the trading business, export work and the Dominion Mark scheme, the federation’s activities extend to the many ■> other problems which from time to time face the fruitgrowing industry. Artistic Portraiture Photographic portraiture has to-day arrived at a very high degree of perfection, demanding a special and particular flair of artistic expression and the application of the latest developments in scientific lighting and craftmanship.

Mr. Spencer Digby (formerly of Speaight Ltd., the London Court photo-

graphers) has planned to give his new studio in the new Prudential Building on Lambton Quay the fullest scope, and has provided the very latest equipinent to assist him in the attainment of his high ideals in artistic portraiture in a setting calculated to create an atmosphere of ease and comfort to the sitter. The decorations strike an entirely new note in studio furnishing. While ultra-modern in conception and tone, they are not in the lea»st blatant. The soft moss green carpet of the main reception room forms a perfect foil to the even cream of the walls and the black woodwork. The honey-coloured limed oak bureau and tables display splashes of tangerine in their baseboards and strip handles, while the chairs are upholstered in striped tapestry of tweed pattern, showing touches of orange, cream and green. The modern honey-coloured ceiling fixture throws a golden diffused light over the apartment. The decoration of the studio is carried out in the same scheme, supplemented with colourful rugs and curtains. A feature is the new lighting equipment specially imported from London. There are quaint chimney-pot lamps for overhead effects, and while the lights are high-powered, there is a subtle diffusion in the glow that gives a softened charm to the illumination. A modern portrait taken under/such conditions becomes more than a mere photograph; it becomes a- picture of considerable pictorial and artistic merit. Opticians’ Technique Following the modern tendency of accentuating the professional aspect of an optician’s work, the T. G. Young Optical Company Limited has taken consulting rooms in the Prudential Building. The firm is well known to Wellington people, having been established in the city many years ago.

A special feature of this firm’s work is squint and fusion training, in which Mr. F. G. Hayes Towns, F.S.M.C., F.8.0.A., is highly qualified. The technique was developed in the Refraction Hospital, London, about 10 years ago, and is meeting with great success.