Page 7 Advertisements Column 1

Dominion, Volume 26, Issue 102, 24 January 1933, Page 7

to ■ • - • Money may be tight ... But it can be loosened READ THIS STORY OF SOARING SALES , •It takes one kind of courage to risk life and limb in a desperate situation, and another kind of courage to risk money in an < endeavour to increase sales at a time-when most business men are "waiting for the depression to lift.” • But the very fact that one’s competitors are sitting back doing nothing but watch the steady growth of their bank overdraft takes a lot of the risk out of telling the public that you have good goods for sale at a reasonable price. • There is a depression, of course there is a depression, and when it rains it pours, and it is wise to save up for a rainy day. These thidgs we know. There are thousands of men out of work in this country, and the buying power of the public has been cut down. These things we also know. . • z • But—there are still hundreds of thousands of men earning good wages ■ every week, wages a little shrunken, certainly, but still enough to be able to afford life’s necessities, and one or two luxuries. Whose products are bought to-day? The products of the firm whose present policy is to reduce staff, reduce wages and to reduce advertising expenditure, or the products of the firm whose policy is to go out after sales, who tell the public through the press that they have something the public wants. • Whose products are being stocked, recommended and sold by retailers to-day? The products of the firm who, having sold goods to the retailer, leaves him to the job of selling them to the public unaided, or the products of the firm who helps the retailer by persuading the public by. means of advertising to ask for the ' goods he stocks. • This is not mere theory Only a few days ago an advertising agency in New Zealand was informed by one of its clients that the advertising campaign undertaken primarily to maintain sales had not only succeeded in doing what it set out to do, but had actually increased sales to such af extent that their only problem now was how to supply the enorttjus demand for their products. . . •It is only natural that retailers will stock and display advertised o products in preference to nomadvertised products, and that the ■i; .. . public will buy products which are being continually brought under ' . its notice. , • Retailers and public alike know that an advertised product is newer or smarter or fresher and almost always cheaper than products of a similar nature that are not advertised, , • Tilt advertiiement east prepared ly ILOTT LIMITED, Adverihhz AgenU. ■ ■ T ■.• ■ .- ' ’■ ■ FORTUNE NEVER HELPS THE MAN ' • • . WHOSE COURAGE FAILS • *