ADVERTISING CLUB

Dominion, Volume 21, Issue 148, 22 March 1928, Page 7

ADVERTISING CLUB

INAUGURAL MEETING

Tlte Wellington Advertising Club was eutlnisiastically launched at a gathering attended by 75 representatives of all branches of advertising at Gamble mil Creed’s rooms at titid-day yesterday, the provisional president, Mr. A. IlMessenger, who presided, said that the large attendance showed that the proposal to form .such a club was popular. Lie hoped to see tile local club soon rival the Auckland organisation, winch had a membership of upwards of 300. Mr. A. Sando, who was the principal speaker at tile luncheon, said that advertising was a powerful force tn the world to-day, and it was because of the realisation of its great value when properly used that men of all shades were banding together to study the problem of its utilisation. It was not alone for the purpose of creating trade in merchandise that advertising could be used. By its' aid, movements could be started and fostered, institutions brought into being, and every phase of human activity developed. To be successful, advertising must be continuous. Many linns had built up large businesses by judicious advertising. He went cn to ■refer to catch phrases and illustrations which had become world renowned, iivety successful business was an advertised one. It was not so much keen buying as quick selling which spelt success. It was a fallacy to say that advertising increased the cost of goods; it was goods which were kept too long which increased overhead charges. In recent years, community advMtising had been favoured, and this was bound to increase. New Zealand Government Departments were now advertising much more largely than they had done in the past, and t'n this they were only following the lead of the British Government. There had for years past been advertising clubs in Britain and America, and each year large conventions were held. So great was the interest taken in England that the Prince of Wales and Cabinet Ministers had addressed the conventions in that country. A lot of money had been spent jn the past through misdirected advertising. The Advertising Club could do useful work in directing advertising along profitable lines, and in exchanging views with organisations in other countries. The club could also do much to counteract pernicious, untrue, and unscrupulous advertising. Truth in advertising was imperative. On the motion of Mr. Richards, seconded by Mr. Harrell, it was decided that the club should be styed “Ute Wellington Advertising Chib.” On the motion of Mr. G. G. Stewart, seconded by Mr. E. O. Parnell, it was agreed that all present should become members of the club.

It was decided to adopt the constitution of the Auckland Advertising Chib, and that the subscription be fixed at 10s. fid.

The election of officers resulted as follows:—President, Mr. A. H. Messenger; committee, Colonel McQuarrie, Messrs. A. Sando, V. Freeth, J. Allender, G. G. Stewart, E. O. Parnell, Leicester Browne, and T. Brown; hon. secretary, Mr. J. H. Simpson; assistant hon. secretary, Mr. C. H. Roser; hon. treasurer, Mr. N. F. Batley.