Chilled beef a boost for jobs?
PA Wellington The huge potential for chilled beef exports should help job creation in smaller centres, said the Minister of Overseas Trade and Marketing, Mr Moore, yesterday.
Opening a new beef slaughter and packing plant — T. H. Walker, N.Z. Ltd — in the Waikato township of Te Aroha, Mr Moore said that scope for growth of chilled beef exports was enormous. “At present they represented only about 2.7 per cent of total beef and veal exports, while market indications showed a high demand.
world-wide thought frozen meat had lost the desirable quality of freshness. The chilled beef trade, however, offered exciting new possibilities and opportunities. “T. H. Walker was a company which recognised the new market-led reality in the export field. “The company’s output accounts for 40 per cent of the chilled beef trade. Another significant and appealing feature of the
Te Aroha plant is that it is part of a 100 per cent New Zealand-owned company,” said Mr Moore. “You are not producing at the whim, directive or indifference of ownership based overseas. “Other companies could learn from T. H. Walker. There are jobs to be created in other smaller centres, if and when industry gives full attention to market-led development as T. H. Walker is doing,” he said.
“The bulk of the export was in frozen form but it was clear consumers
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Press, 26 January 1988, Page 2
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229Chilled beef a boost for jobs? Press, 26 January 1988, Page 2
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