Lamb boost
By
PETER O’HARA,
NZPA staff
correspondent
London A campaign worth £1.3 million ($3.6 million) will launch New Zealand lamb on the British market during the northern spring. A television and print media campaign will consume the largest budget available to boost demand for the new season’s product, says the New Zealand Lamb Information Bureau.
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Bibliographic details
Press, 19 February 1987, Page 3
Word Count
56Lamb boost Press, 19 February 1987, Page 3
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