Page 20 Advertisements Column 1

Press, 24 April 1986, Page 20

Who helped spend 796 million on household appliances...7B9 million on c10the5...357 million on hardware... 243 million on footwear... 745 million on furniture and 455 million at the butcher? According to the Department of Statistics, last year New Zealanders spent over 20 billion dollars on retail goods. The results of a major survey by AGB McNair recently identified which advertising medium helped get the country cooking, put clothes on peoples backs, hit the nail on the head, kept everyone sitting pretty and brought home the bacon. o' £ AGB McNair Question Newspaper Paper M™* Radio Television f CD . 8 Which medium was the most helpful when considering the purchase 0f... Home Applicances 43% 8% 10% 2% 10% o Clothing 48% 8% 7% 2% 4% § Hardware 34% 14% 18% 2% 4% a> Footwear 46% 8% 4% 1% 7% -g Furniture | 49% I 5% | 4% | 1% | 3% | i The list of different commodities goes on and on. Daily | Newspapers excell in every category. To learn more about f the advertising effectiveness of Daily Newspapers send for £ further details of the qualitative AGB McNair survey results S by filling out the coupon below. g Michael Pope, Advertising Manager or Barry s j-- Retail Sales Manager, Phone 790-940. --j « . TO: The Christchurch Press Co. Ltd. . I I P.O. Box 1005, Christchurch. I £ | Please send me further details regarding the results I § j of the recent AGB McNair qualitative survey. | g | Name: i 3 • Address: * 2 | Telephone: | g 1 I I “ I I I people READ newspapers I 1 V cs/86r2 /

CATHEDRAL SQUARE. PHONE 792-025 Montana Napoleon SMIRNOFF Steinlager Maison Vin SPARKLING J 3" ?30mi VODKA I Export Cans I Medi x e Whi ‘ e 3-95 16.95 575 8.50 BIG BANGE OF GIFT PACKS AVAILABLE 30 MINIATURES MAKE IDEAL SMALL GIFTS Dining Out? Dining In? I ALL MAJOR CREDIT CARDS A PARTY > WEDDING OR 21st We have a N.Z. or Imported Wine to I ACCFPTFII at UIARMFRC COMING UP SOON! OUR STAFF complement any taste or any meal? CAN HELP WITH QUANTITIES AND QUOTES