Page 7 Advertisements Column 1

Press, 22 July 1980, Page 7

Are you being Served? n return ’ RTS is able to furnish your ow many times have you gone R^S store 1 assistance to enable into a big store, or even a small local provSe^ompeiidveh-priSd meXndise, shop, ana wished that things were. pjy s strong marketing support. This concept better? The service, the merchandise :I^SO provides training programmes to help and the price? him solve his problems, and, more importantly, in the smaller country districts Without pointing the finger at anyone of New Zealand, it takes away the store’s in particular, the disappointments we have isolation and gives him. a group to turn and all felt have come from the strain that New talk to. Zealand retailers have felt trying to cope ■WMWPMI ttttt, . „ with change. IMHii O'A JF Mlh VV hat-the Experts Say Many manufacturers and retailers have JSbSEmk^ —-**a| VV In Europe voluntary chains such as been racing to keep pace, but it has not RTS have proved, not only to be been easy to operate a store in New competitive, but to also be capable of Zealand. ’ f i if MWM beating multiple store chains and other Today, with New Zealand’s population V <1 I*4sF ' ’ ar ge SCa^e cor P ora^ons at e * r own on the decline and with the economic future V. v«- \ ,_, , • , e _>• >. compounded by the energy situation, it is £ 1 'JI r ''^WKsMt V<orld authority and Swedish even more important that New Zealand } j"1 A <■£y management consultant Hans G. Tonndorf shopping habits become stabilised and fc ‘ I I E fe- • -V. sums up his country s thinking when he says better serviced 1 J Squeezed between giant manufacturers on Bpfer one hand and competitors on the other, the WM r W 4 r 'wflHi chances of survival for an isolated retailer he Changing Face Of Retailing iS. OhSm are now weakening”. In many respects retailers in New ''’WfiKE Today’s independent retailer is Zealand enjoyed a more favourable climate \ v ~ confronted with the same alternatives as the in the 50’s, as a result of rising incomes and .□ jIWiOwWmMM ’***"" corner grocer store many years ago. To be standards and the greater demand for tW V y kwl " v j^ saS ’ or not to be. To either join with others or product. [W J ‘''to be faced with a troubled and gloomy Then, in the last decade, the distribution 1. *”T™illn! future. system and retailing structure in particular t Seen in this light, Mr Tonndorf entered a phase of innovation and % Wlilr concludes, ‘‘The system of voluntary fundamental change world-wide. [ 'Wh y? co-operation is, without doubt, the most Large stores found themselves fighting ? beneficial innovation for the independent for survival, whilst the corner store began'to [ |y >- . retailer in our time”. feel the tightening economy and a loss of BgSW'SIMWUt. ■ jBKT ' XTow New Zealand consumers will loyalty by his regular customers. IN be offered a number of highly Personaltsatton began to wane in the competitive retail programmes, available retailing traae. ~ r from their local RTS store. Using the full Local shop and busmess customer ■■ I buying might of the RTS Group and with loyalty became indifferent. The old_ the drive and enthusiasm which RTS are trades were b?okeS B=" «a,i nB throughout both the North and L.odT;Xt. r^er^,^ n 3MaB9SEBI! South Islands, these programmes will cover made inroads into non-food areas selling id selec V e d merchandise large selections on a self-service basis. onnrk fnrnidnna and New aggressive, radical types of independent group of stores, staffed and merchandising, to save you time. And a „p a rel. S Famous international and major retailers entered the market working with and managed by professionally rnon l-~ . , , New Zealand brand manufacturers will be cutprice as their major weapon. . . , r u > L. RTS is aware that to make a voluntary :„7And with the advent of television. trained retail personnel. It S name, chain of stores work nationwide is a venture 1 P . r 7 % . retailing became a more aggressive form of RTS. The Retail Traders Society in human relations. Price and services go price F ° to lnvercargill over 350 L,m l Cd - lh f tt c • computers can regulate S±XIS problem Wages rose drasticaily and so did that a inventories it is to tra m zr' bet,er deaL Therefore their members had to ’* h * * ' stores accounted for more than four dfcSK Th? be wholly committed to retailing. successful retailing. hundred dollars in retail turnover> broke down reg “arty and merchandise was . . Today RTS lias gro™ rapidly as an TT The Price of Success °" C tk WANT SFRVICE AND unavailable with increasingly monotonous independent chain of retailers presenting J- Co-operation is a world-wide keyword vvir l™nw , vnll‘nn' r vnr AvnV UF regularity. beUer planned and more carefully selected in retailing. In the large voluntary SS SirS?pY acf vnrm merchandise. Their product lines combine independent organisations in Europe and in DOMING TO THE RIGHT PLACE, YOUR T famous brands with their own specially the 0.5. A., it has been recognised that the' LOCAL RTS STORE.. |*f Problems and the Answers selected design and manufactured price of success is professionalism. Until-now, the rest of the world merchandise, all aimed at the local market r Thnc PTQ ic rarffnl as an oraankatinn appeared to be leasing New Zealand far and priced competitively. in se l e c“ ng ft’VmSib™.lpplSns are - JMftll behind in their retailing ability and carefully vetted. Store performance and struc s?£ e * „ ability to understand the requirements of f Q Flj IX^4l r£ Often staff were not trained to New Zealand consumers are paramount. understand merchandise and retail selling. xgjgag/ . ... % a Customers were left waiting because staff HPhe Case for a Better Deal This symbol identifies were u nable to answer vital questions to. you, the Consumer will find the RTS that this Store is a member .. complete the sale, and the customer went svmbol throughout New Zealand on both nf Retail Traders Society T imited n I A away unhappy. large and small stores. It is our symbol of ot Retail traders Society Limited , A faith in retail trading in this country. Wa MW-' » i "mL Faced with this challenge, a The RTS stores'dre making a positive ml ■ group Of retailers decided to effort in the training of staff to serve you H mg JiK K g nH H "'JI found in New Zealand an ner ’ ass,slmce ,s on ~md " hm you Med B■ W’ ’WB B ■■ ■WLtI--Store management is working towards a ———■*- / greater awareness of traffic flow, display, 1 ■ x -■ lll ' " 1 IBi ■mu. urn in i_ “l* niHwniiiiiiiii *■ l “ '■ - 1 ''' 11 1 " ' ' ’ ' '' 1 1 ---■■• ■ MMWMMia—in - ■ i .l - _ii i -- --■ ' 1 ' , ■ Chrtstehurch-Mllligansßadio (1972) Ltd. Richmond Electrical and Radio Sendees, Smiths City Market Ltd. Willis LW Kaljpof-Bfelketorelndurties Ltd, Leeston-AWVastaLW,Methven-Smith&Church Electrical i. / « Ashburton - Smith & Church Electrical Ltd, Stewart & Holland Ltd, Rangiora - Norm Gibson Ltd. FURNISHINGS , ot ■ . . t . Hokitika - Addisons (Hokitika) Ltd, Christchurch - T. Cocks & Sons Ltd, McKenzie & Willis Ltd, Smiths City Market Ltd, Drayton Jones Ltd, Floors 530, Kaiapoi - Blakeleys industries Ltd, . Ashburton - G. T. Furnishers Ltd. MENSWEAR Ashburton-Sparrowßros Ud,Todds Drapery Ltd, Amberley-C.J.Smith&Son Ltd, (Hokitika) Ltd, Kaiapoi-C. J. Smith & Sons Ltd, Motuaks «• Whitwells Menswear Ltd, Rangiora —C. J. Smith & Sons Ltd, Reefton ~T. A. Dellaca Ltd, Westport—T. A. Dellaca Lio. ' LADIESWEAR Christchurch-Drayton JonesLtd > Ltd,Reefton-T. A . »