New name pays
What’s in a name? Twenty years ago, it meant a great deal to a New Zealand company trying to get a fledgling export industry off the ground. Turners and Growers were faced with a problem. How could they secure a market for Chinese, gooseberries in the United States, potentially a major customer, when the name was unacceptable in the politically sensitive climate ot the time?
The name “kiwi fruit” was coined, and the industry boomed. This year, the export of kiwifruit could earn up to S3SM in overseas funds for New Zealand; and Turners and Growers held a small function recently to commemorate the twentieth anniversary of the change. The millionth tray of export-packed kiwifruit was presented to Sir Harvey Turner, who in 1959 was the managing director of the company.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19790619.2.44
Bibliographic details
Press, 19 June 1979, Page 4
Word Count
134New name pays Press, 19 June 1979, Page 4
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Copyright in all Footrot Flats cartoons is owned by Diogenes Designs Ltd. The National Library has been granted permission to digitise these cartoons and make them available online as part of this digitised version of the Press. You can search, browse, and print Footrot Flats cartoons for research and personal study only. Permission must be obtained from Diogenes Designs Ltd for any other use.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in