Sales Success For ‘Kangaroo’ Butter
(N.Z. Press Association —Copyright) LONDON, August 11. A month’s cut-price campaign to boost Australian butter in Britain has ended after sales reached two-and-a-half times the previous level.
A spokesman for the Australian Produce Board in London announced this on Friday. The price of Australian “Kangaroo” brand butter was cut on July 11 from 315 s to 295 s a hundredweight. On Friday it was back at the old price. “We achieved the very useful sales increase we expected
in this one-month period," the spokesman said. “We expect to hold some of the new markets even after the price has reverted to 3155, but no doubt we shall lose some of them. “We will now continue our usual pattern of promotional activity." The spokesman declined to reveal detailed figures of the increased sales.
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Press, Volume CVIII, Issue 31755, 12 August 1968, Page 22
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137Sales Success For ‘Kangaroo’ Butter Press, Volume CVIII, Issue 31755, 12 August 1968, Page 22
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