Colour Aids Beauty

Press, Volume CVIII, Issue 31678, 14 May 1968, Page 10

Colour Aids Beauty

Before 1930 almost the only type of colour a woman could add to her hair was an unnatural shade' produced from a metallic dye.

Today, however, with hair colour being used as one of the most effective beauty aids to add glamour to a woman’s appearance, the colour range has been developed rapidly to give the modern woman a choice of 124 different colours, which in turn can be intermixed to produce hundreds more shades. These colours, which are available from the four products produced by Wella. Germany, range from pale silver tints which provide the wearer with an exotic touch for a special evening occasion. to natural shadings highlighting dull hair or covering odd grey hairs.

Unnatural colours such as pink for pastel shades in hair colouring and cyclamen, purple and deep lilacs for brunettes are becoming popular and are gradually replacing the blue tints used a few years ago.

Many women with light brown or blond hair are finding the ash, blond, or silver streaks particularly, highlight their own natural colouring and give a lift to the hair.

For the woman who has, for years, complained of having “mousey” hair, tinting can transform and rejuvenate her whole appearance. Brunettes are able to add a shining glow to their hair with autumn colours of bronze, auburn and chestnut, or for a more dramatic effect red, burgundy and blue black tints.

Regular rinsing with stronger tints that will cover any percentage of grey hair can provide older women with their former colouring again, or give them the opportunity to try a completely new colour. For those women who are anxious to attempt a rinse, but who are dubious as to the finished effect and the reaction of their family and friends, there are tints which will last only one shampoo and which can also be used as a colour refresher. These tints contain a conditioner as well as a setting lotion and after being sprinkled on to well towel dried hair, combed through and the hair then set, no further use of additional setting lotion is needed.

Semi-permanent tints which will cover up to 25 per cent of grey hair will last from four to six shampoos and also include conditioners.

With permanent easy to apply liquid tints the length of time a woman must spend in the hairdressers having her hair coloured, shampooed and set has been reduced to one hour and a quarter. This type of liquid tint can also with variation of mixing be used as a semi-permanent tint or just as a colour bath to freshen up previous colouring.