Changing Face Of Beauty Preparations

Press, Volume CVII, Issue 31463, 1 September 1967, Page 3

Changing Face Of Beauty Preparations

(By EDITH TEAGUE, /ashion editor of "Flair”)

LONDON.

“Putting on a face,” or using the bewildering array of cosmetics available today, with intelligence and skill has become a matter of art. That, no doubt, is why major British beauty companies are putting their products into kits and palettes.

This way, there is no need to carry around an unsightly array of pots, bottles, brushes and tubes in a handbag, or clutter up the dressing table.

Mary Quant, the Chelsea designer who changed the meaning of fashion in clothes for the world, is busy today changing the face of beauty, too. In the cosmetic range that carries her name today, she calls the white compact with a black daisy motif lid “paintbox,” and that is exactly how it is designed.

The colours for eyes (she prefers them known as “shapers”) are smoky brown, moss green and pearl white, to wear one at a time or mixed to match with the mood of the moment Other kits include black eye-liner in cake form and a block of black mascara, with two narrowly chiselled brushes for putting them on. Two lipstick palettes contain cool pink and natural colour with a broader brush for easy application.

Hand Care She is also putting out kits for hand care. Making a reappearance on the beauty scene for the first time since the 1930 s are the buffer and pencil for pretty nails. Her streamlined black case, with . clear, slide-along lid, bolds nail shine cream for massage and conditioning, a soft buffer and a white pencil. The pencil is moistened before it is drawn along under the top of the nails to add a distinctive outline.

Goya is breaking new ground in the make-up world with a new compact Measuring only 4in long and 2}in deep, it has room for four

different palettes and a space for brushes.

The compact, with a mirrored inner lid, is bought empty and filled as required from a self-selection unit on the cosmetic counter. Different types of make-up—cream foundation, cream powder, blush powder for high-lighting and contouring, lipstick, eye shadow, cake eye-liner and block mascara are sold in protective acetate envelopes ready to put into the compact 34 Shades

Thirty-one different shades in all are included on the selection units, including four for the cream foundation, six for the lipsticks and five for eye shadow. Contouring and shaping the face are the tricks that every model girl learns to do very quickly. A round face may be pretty in real life, but before the camera it looks pudgy and unattractive. To give shape, the face is outlined with darker powder, and another shade is blended around the cheeks to give them a high-boned look.

These effects can be achieved with Eylure’s brushon make-up set with three shades of powder—“pink pearl highlight,” “contour blush,” and “shape shader.” This kit will also give a slimming illusion when tried on the ankles. Clearing Skin Beauty products are naturally meant to beautify. But great advances have been made in recent years with make-up containing medications to clear .the skin of impurities as well.

The same firm has a kit to cover these contingencies. Ivory, pale peach and tan are the shades of the creamy,

medicated base to bide and help heal spots and blemishes. Also in the gold and white compact is powder, soft cosmetic wax, a spatula, and a fine brush. The most ingenious minipack palette ideas come from Yardley. Three leaf-shaped containers are hinged one on top of another beneath a tiny mirror. The “eyeligbter” compact holds liner, shadower and lightener.

In the “liplighter” are three shades—rose, coral and pearl —to create a personalised colour. For example, pearl applied on rose gives a soft pink, while coral and pearl produce a warm peach tone. The Gala way to make eyes glow is with a kit packed in two different ways. The first holds palettes of white, grey and brown shadowers and a black eye-liner. The second is for those who prefer more sophistication, and has silver, gold and brown shadowers and the soft appeal of brown liner.

For girls who want to make up their eyes differently every time they “put on a face,” Miners produce “water shadowers,” using the same palette idea once more, with pearl white the basic colour to apply to lids first. The specially shaped brush, which can be turned on its side for fine outlines, is then moistened and used to work in the colour preferred—brown, moss green, grey or blue.

The pearl base is intended to catch the light and achieve a deep-set or wide-eyed look. Whatever effect is wanted, the secret is in the amount of water used to moisten the shading colour.

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