Japanese View Of Mutton Sales

Press, Volume CVI, Issue 31315, 10 March 1967, Page 1

Japanese View Of Mutton Sales

(Neto Zealand Press Association)

WELLINGTON, March 9. More than 70,000 tons of New Zealand mutton could be sold on the Japanese market in the estimation of the Dentsu Promotion Agency’s international director, Mr Haruo Yoneda.

Japan already takes about 40,000 tons of New Zealand mutton.

Dentsu does the Meat Board’s promotion work in Japan. Mr Yoneda, who is accompanied by his assistant director, Mr R. Okada, arrived at Wellington airport tonight. He will attend the annual conference of the Association of Advertising Agencies of New Zealand at Wairakei and will confer with the Meat Board. He said New Zealand meat was of superb quality and was an easy commodity to promote. It had its Australian competition well beaten, partly because of the scienti-

flc retail promotion by the Meat Board.

Mr Yoneda also said there was room for much more New Zealand dairy produce in Japan. Home suppliers could not fill tile market and an increase in protein content was a trend in the Japanese diet, he said. The Japanese Ambassador to New Zealand (Mr S. Kondo) said in Auckland that the demand for New Zealand products would increase as the standard of living in Japan continued to increase. Mr Kondo, who is returning to Japan after three years in New Zealand, paid his final call on the Governor-General (Sir Bernard Fergusson) in the morning.