No Changes In N.Z.B.C. Policy
(New Zealand Press Association) WELLINGTON, November 18. The N.Z.B.C. has no plans yet for any change in its advertising procedure as the result of a switch by audiences from ZB station listening to the extended YD pop programmes.
“It is too early to judgeu accurately on listener reactions to the new YD format. : After all, it was introduced!! only last week.’’ the corpora-1 < tion chairman, Mr C. A. I< McFarlane, said today. [I “The advertising question': has not been looked at so far. 1 It is something that will be J faced when the situation i
(arises,” he said. ' Mr McFarlane had been asked to comment on a report that some advertising companies who have their material broadcast on a national basis are concerned about the audience shift, particularly to the YD breakfast sessions which do not carry advertising.
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Bibliographic details
Press, Volume CVI, Issue 31221, 19 November 1966, Page 3
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144No Changes In N.Z.B.C. Policy Press, Volume CVI, Issue 31221, 19 November 1966, Page 3
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