35-WEEK RUN
“My Fair Lady” Film (N.Z. Press Association) AUCKLAND, Dec. 20. When the film version of “My Fair Lady” finishes its run at the Embassy Theatre in Auckland on December 31, it will have been the biggest money-earner the KerridgeOdeon Corporation has screened. A quarter of a million people have seen the film in 35 weeks, the longest run of any film Kerridge-Odeon has shown. The film will make way for “Lord Jim.” but will return later. Even more popular is “The Sound of Music,” which passed the 250,000 mark in November. It has been showing for 37 weeks and Amalgamated Theatres plan to show it over Christmas and January for a minimum season of 45 weeks and possibly a full year. This would break the records of the Cinerama films “How the West Was Won” (42 Weeks) and “It's a Mad, Mad, Mad,. Mad World (38 weeks).
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https://paperspast.natlib.govt.nz/newspapers/CHP19651221.2.58
Bibliographic details
Press, Volume CIV, Issue 30939, 21 December 1965, Page 6
Word Count
14935-WEEK RUN Press, Volume CIV, Issue 30939, 21 December 1965, Page 6
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