N.Z. Tourist Officer Sees European Methods

Press, Volume CI, Issue 30007, 17 December 1962, Page 19

N.Z. Tourist Officer Sees European Methods

(Special Correspondent

LONDON, Dec. 14. “A real landmark—an ex* ceilent advertisement—one of the best public relations Jobs that have been done for New Zealand in London.” This is how Mr A. G. Hill, manager at the Tourist and Publicity Department in Auckland describes the New Zealand House in the Haymarket, which is tn be ready early next year.

Mr Hi ll has been keeping his eyes open in London and Paris tor ideas tn take back tn New Zealand to aid the tourist trade. He wb impressed by the tunning commentaries given in sight-eee-ing buses which in Paris are conducted in four languages.

“We might beer this in mind for European vwseotx," he said. He also feels New Zealand could step up the pnoduotoon of souvenirs or momentoes—postcards, coloured slides, silk scarves, haodkerohiefs, ashtrays, and charms for bracelets. “Dourtoto Like to buy souvenirs,” he said. Restaurants He believes the trend to increase the number at resteunarits in New Zealand which will provide meals at might is a necessary move in the right dareotiion. “We also want to arrange more entertanrxnemft tor tourists.” Mr Hill to convinced that the opening of the 8.0.A.C. jet service direct from London to Auckland in April should help the tourist trade. In Sydney W HiH will join the Oranje, which arrives in Auckland on the morning of December 34. “There will be 850 passengers aboard and we are arranging exclusions for ait Least two-itharda of them during the day. The shop satis the same evening.”