N.Z. DAIRYING INDUSTRY

Press, Volume XCIX, Issue 29224, 7 June 1960, Page 12

N.Z. DAIRYING INDUSTRY

Milk Growing In Importance The fostering of the establishment of mi'.k reconstitution plants based on products of the dairy industry is urged as a matter of the greatest national importance by Mr E. J. Fawcett, a former Director-General of Agriculture, in a background paper for the industrial development conference. "It is inconceivable that the dairying industry in New Inland has reached its peak,” be says. “If this is proved to be the case owing to high internal ents and lack of remunerative, Mrkets, the outlook for the MM of the Dominion’s economy WMU indeed be bleak. “Further development oC Mr dairying industry does not UOi the direction of more butter Md cheese, as it appears that M scope internationally for «n expanding absorption of these pi> ducts is limited. But an outlet for increased quantities Of lit must be found. : “There is a growing awareMH in Eastern and Western countries of the value of milk. The problem has been one of supply at prices which the people can afford. Market research has shown a rapid Increase in the number of families able to buy milk at reasonable prices. Reconstitation “New Zealand can process milk into fat and dried skimmed milk on a basis of cost which is competitive with any country in the world. These two component* can be transported cheaply sod reconstituted into whole milk at any desired point of consumption. “Financial and producer interests in the United States and Australia are aware of these growing potential markets for milk and are taking steps to cater tor them. New Zealand interests are very alive to the situation, and it is of the greatest national importance that we develop the establishment of mllk-reconstltu-tion plants based on the us* of our products. “Direct participation by N*w Zealand interests would onadro outlet and quality, and an influence on price of milk to consumers, which would be M*|nl*mentary to our national eMtrfto* tion to under-nourished people through the Colombo Plan ond United Nations agencies." $