POPULAR TYPE OF BRASSIERE
Demand For Strapless Styles
Strapless brassieres are growing in popularity, particularly with young buyers, says “The New Zealand Draper and Allied Retailer.” New pre-moulded cups shape a flattering line and make the most of small curves without appreciably increasing the bust size.
Young customers usually prefer brief styles with strong elastic backs which cling with comfort. Underwires also help to anchor the bandeau in place. The majority of new strapless styles incorporate these features.
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Bibliographic details
Press, Volume XCIX, Issue 29205, 16 May 1960, Page 2
Word Count
78POPULAR TYPE OF BRASSIERE Press, Volume XCIX, Issue 29205, 16 May 1960, Page 2
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Acknowledgements
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