INSTANT TEA
New Product In Britain (Special Correspondent N.Z.P.A.) LONDON, September 16. After instant milk and coffee comes instant tea. One of the biggest advertising campaigns in the history of the tea trade will begin soon in Britain to promote the sale of “pure soluble tea” in a glass jar with a plastic top.
Housewives will be told there is no brewing, no stewing, no tea leaves, no waste. The potential market is regarded as enormous for the average Briton drinks six cups daily and the nation spends about £l9O million a year on tea —or half the tea exported in the world. Success or failure of the campaign is expected to be known by Christmas.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19590917.2.111
Bibliographic details
Press, Volume XCVIII, Issue 29002, 17 September 1959, Page 13
Word Count
116INSTANT TEA Press, Volume XCVIII, Issue 29002, 17 September 1959, Page 13
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.
Log in