Page 11 Advertisements Column 1

Press, Volume XCVIII, Issue 28938, 4 July 1959, Page 11

GETUP BHAVv / dnd.wHKl'T/ / / nW ' j w ■ -— ;; 10238^^.^1 — ► Ever step into your car on a chilly morning, start up and then stall at the first hill or intersection ? This happens 9 to many motorists. They start and stall once, twice or even several times. W . 3 But it doesn’t have to happen to you this winter. Shell with ICA is winterised with a special formula that hanighes start-and-stall driving in the critical temperature stall zone (3o o -$o o F). ? ; ► And this same winter formula makes Shell Motor Spirit extra volatile. This means that it vaporizes aHd easily—even in the coldest weather —for sure starts, smooth acceleration. Get up in the morning and go-go with Winter Shell with ICA. — ► HOW YOU CAN DRIVE YOUR ENGINE CLEAN THIS WINTER with ICA keeps clean THREE WAYS n MAnlnvtKhnlauM reduce Prevent*"Surface Ignition*. ICA (Ignition Control Stops spark plug fouling. Combustion deposits, left petrol seo a standard of cleanliness Additive) is a revolutionary new compound, developed to accumulate, build up on spark plugs—and by oduevd in a motor spirit of comparable b y shell and protected by world-wide patents. It short circuiting the insulators keep them from firing octant fliting- This claim is backed by Shell’s clear positively prevents harmful deposits—even those pre- the full charge every time. This spark plug ‘miss’ is . lead in the development of improved refining tech- yi ous iy left on your engine—from igniting and inter- another major cause of power loss. It is difficult to _ tuques and the removal of harmful trace elements. f< . th( , firing o f th e fuel/air mixture. detect but a sluggish engine is the danger signal. You <> In day-to-day it in . or faulty firing is a common can cure it tomorrow and enjoy full-power driving *• ’ ' ths power-stealing lead and carbon deposits wtiicn , w hy many cars drag on the hills. By counter- from now on by insisting on Shell with ICA. By prevent peak engine XZtrnl acting it, ICA restores the smooth power your engme neutralizing plug deposits, ICA restores missing horse- V M, not only the mow powerful, but the cleanest petrot to deliver. power to your engine and gives more mileage too. > W you* can buy. 6 -■ Number 110907 WITH JMk 5