“Enormous” Export Potential Of N.Z. Frozen Food Industry

Press, Volume XCIV, Issue 28080, 22 September 1956, Page 14

“Enormous” Export Potential Of N.Z. Frozen Food Industry

.fffeui Zealand Press Association)

AUCKLAND, September 21. mere was enormous potential business in frozen foods, and New Zealand because of her favourable climate and soil, had prospects of considerable export markets, said the chairman of directors of the Tip Top Ice Cream Company (Auckland), Ltd. (Mr A. E. Hayman) at the annual meeting of shareholders this afternoon. The growth of the frozen food industry all over the civilised world was one of the most significant revolutions of modern times, he said. It was changing the eating habits of whole nations. In New Zealand the revolution was well under way and the consumption of frozen peas was already higher a head than in Britain, In spite of home gardening. Tip Top, in the first trading year of its new subsidiary, General Food (N.Z ), Ltd., had grown into the largest broker-distributor of frozen foods in New Zealand, said Mr Hayman. The company was already exporting frozen vegetables to Australia. It was determined to exploit to the full the

particular advantages the industry had in the new field. 1 Mr Hayman said that Tip Top foresaw many new additions to the food service already existing. JYozen fruit pies, cut meats, entrees, and sponges were some of these. 3 To facilitate more shop refrigeration, ,a J£ p T 2P had set un a new subsidiary, 4 §hop Frig Sales, Ltd., again as brokerdistributors. to supply the retailers with refrigeration cabinets of their choice. Having created the shopkepers* problem by multiplying the number of lines he had to sell in ice cream, frozen confections, and frozen foods, the com- < pany had to solve it by assisting with J refrigeration, he added. BIA.L.M. Manager’s Trip— Mr A. C. d Baird, general manager of Balm Paints. N.Z., Ltd., left for Melbourne by air - yesterday to attend a senior management conference of B.A.L.M. Paints 1 Pty.. Ltd., Melbourne. He was accom* ) panied by Mr D. P. Wines, sales director of B.A.L.M. Paints Pty., Ltd., who i has been visiting New Zealand.