N.Z. SPENDING BY TOURISTS

Press, Volume XCIII, Issue 27914, 10 March 1956, Page 10

N.Z. SPENDING BY TOURISTS

1955-56 Figure Put At £2,300,000 100 PER CENT. INCREASE IN SIX YEARS (New Zealand Press Association) WELLINGTON. March 9. Expenditure in New Zealand bv tourists from overseas has doubled m the last six years, and this year it time exceed £ 2.000,000 for the first The estimate for this year is betweeni £21,300,000 and £2,400,000. • f?" 50 : tourists spent £1,128.000 m the Dominion, last year the flaure was £1.950 111, and for the first 10 months of the p.resent financial year it was £1.806.808— an increase of 22 in er i9s4-55° n the corre sponding period This information was supplied today by the Minister in charge of Tourist and Health Resorts (Mr E H. Halstead). “Persons who benefit directly from the tourist trade should help to pay fo^ the ..£ ost of Publicity, Mr Halstead said Transport operators, hotel interests. and others have joined with the Government in financing a special autumn advertising campaign in Australia. Also, private interests P r^P? r .e a considerable amount of publicity material, and combine for promotion purposes through such bodies as the New Zea'aAd Jl a c el U ol j days Association elation South Islan d Publicity Asso-

However. in addition, the Government considers that it is a proper function of the Government to pay th u , cost of general publicitv *° r , whole of New Zealand," Mr Halstead said.