NEWS FOR WOMEN Milliner’s Advice On How To Look Glamorous

Press, Volume XCI, Issue 27563, 21 January 1955, Page 2

NEWS FOR WOMEN Milliner’s Advice On How To Look Glamorous

Lilly Dache, one of America’s favourite and best-known milliners, creates 9000 hats a year. She says most of her customers ask the same question when they try on a new hat: “Does it make me look glamorous?” Mrs Dache gives her opinions on glamour. Here they are—and she says men can benefit by them, too. “Because I’m French by birth, poeple always ask me: who has more glamour —French women or American? To me that is a foolish question. Glamour has, no nationality, any more than it has an age limit. “Today, a French woman and an American woman have exactly the same opportunities to maintain and develop glamour. There is no excuse now for any woman not to be attractive and well groomed: beauty advice is on all sides, beauty products are easily available and the most inexpensive clothes are smartly styled. “Many women think they can become glamorous by using a new shade of lipstick or buying a very expensive dress. It is not so. It might be the reddest lipstick in the world or a million-dollar dress, but, if the woman doesn’t have a mind that is glamorous, she’ll never look that way. Years ago, a woman ‘retired’ the day she put 40 candles on her birthday cake. “Women used to turn into old ladies over night. No more. Now it’s hard to tell whether a woman is 28 or 48. I get fooled myself many times.

“The time to start worrying about glamour is at 16, not 40. My pet beauty

rule is ‘Preserve, not erase.’ In other words, don’t wart until your skin is wrinkled and your hair drab and then try to work miracles. “Every young girl should develop a daily routine and stick to it as faithfully as she brushes her teeth. Beauty is a matter of discipline and neglect is its greatest enemy. “I would like to emphasise that I don’t think a wrinkles harm any woman’s looks—or a man’s, either. They make a face more interesting. The real tell-tale of age is a person’s walk, not her wrinkles. A flexible walk is as important to glamour after 40 as any other single quality. This calls for regular exercise. I do the old standby touching-fingertips-to-toes 24) times every morning. At first I was ready to collapse but I kept at it and now it’s as easy as waving my hand. Every woman should exercise, if she’s physically able. “Don’t let yourself get too thin if you’re middle-aged. There’s a tense, nervous air that goes with being skinny. A little fat is a comfortable thing. “What is a glamorous mind? It’s a mind that is awake, alert, eager to learn new things. I know from experience that even one of my most allurihg hats can’t do a thing for a Woman who wears a blank expression. To me, a glamorous face is alive; the eyes sparkle. A dull, disinterested look doesn’t even suggest glamour.

“Don’t make the mistake of putting an age limit on glamour; there isn’t any.”