Page 4 Advertisements Column 1

Press, Volume XC, Issue 27400, 13 July 1954, Page 4

BEATH & CO. LTD. Also at ASHBURTON ★ TIMARU ★ GREYMOUTH ★ KAIKOURA W New, imported W WINTER LINGERIE iff Tz/X *H \ Lovely warm woollen lingerie made in a ar England. / y 1 WOOL MIXTURE VESTS, as illustrated, in ope ra ( y 1 style . . . The bra is shaped from dainty fancy k n ?| VIV 4 material with-'lace edging, waist line is accentuated 7 H vWll bx dee P band oi fine ribbing .. . Fancy knit boraor \ 1 \ ' I'l'H I■ ' at lower edge ol vest ' Peach only •- J PANTIE to match - W. 15/| \ I , SI PURE WOOL VESTS in open work stitch. Lace edged \ 1 /'Wi'll and finished with narrow shoulder straps .. . p 9(Jc)l % IS I 111 ' vory ‘ W" 20/6: 0.5., 2S/I \A I ' iWi PANTIE to match - W.. 20/6; 0.5., 234 ■ W ■ ARGYLE ’ TEA Er. n -ffS) '2. 1 F Orange Pekoe Specially J ' Jr ' '' ° f blended in Ceylon for z " i J Booths ... os used exclus- ‘ ively in our Restaurant. I - ■ l , " ! I 3/6 jib. NEW LINGERIE and COBSET SALON v J 2nd Floor . . . Take express elevator te the 4/ -TTL—v/veJ, From Cocoa Bean to Hot Chocolate ! a FREE SAMPLES .. . HOT DRINKING CHOCOLATE . . TO . DArs CADBURY'S ANIMATED EXHIBITION, LOWER GRoUm|| LUNCHEON FLOOR. SPECIAL ... J ; . 9 I Daily 10 a.m. to 5 p.m.: Friday 10 a.m. to 8.30 p.m. See the whole procedß Cornish Pasties, —of manufacture through the factories to cocoa, cakes of chocolate and ariskjafl Oravy. Vegetables chocolate. and Potatoes, 2/3 ».»» ... . . , The children will love it I LAST 3 DAYS OF REDUCED TERMS, Terms on a £4O Order Terms on a £6O Order Terms on an £BO Order of Furniture and of Furniture and- of Furniture and Furnishings reduced to Furnishings reduced to Furnishings reduced to 7/6 10/- 15/DEPOSIT WEEKLY DEPOSIT WEEKLY DEPOSIT WEEKLY You save 2/6 Wkly. I You save 5/- Wkly. I You save 5/- WklyJ £ CALDER MACKAY - 1 . . 1 , ' - r Zr is the Lubrication that - ||||_ Speeds Sales AND BRINGS OWER PRICES | c. i > No matter how good a product may be, word-of-mouth recommendation is not sufficient. People must be told, through advertising. This isn’t new, of course. But its importance is increasing every day for now competition is widespread; manufacturers must make their cases known, through advertising, so that before the fl people buy, they can judge relative merits. Keep your weather eye open. Watch t^le advertisements. Competition, jMgugX | sparked by advertising, is getting you \ greater value for your money. « UAI 4