N.Z. DISH WASHING MACHINE

Press, Volume LXXXIX, Issue 27040, 15 May 1953, Page 14

N.Z. DISH WASHING MACHINE

GOOD SALES ON BRITISH MARKET (From Our Own Corcespwtdent.) LONDON, April 27. Claimed to be the first New Zealandmade machinery exported to Great Britain for quantity sale, an automatic domestic dish washing machine manufactured by a Petone firm is selling well in Britain. Several thousand have been sold through agents and large stores since last October and the firm plans to expand its imports to keep up with the demand. The machine has been demonstrated at several trade fairs in Britain and yesterday at the British Industries Fair at Earls Court, overseas buyers clustered around the machine on the New Zealand stand in the Commonwealth section examining the model. Mr J. Cotterill, the sales manager for the makers of the machine, Dishmaster Ltd., said that models had been sold throughput Britain, Holland, Belgium, Norway, Sweden and Switzerland since the firm opened its British agency last October. “We have even sent a few models to an agent in Iceland who wanted them,” he said. “This must be something of a record for a New Zealand-made machine being sent some 15,000 miles across the world to Iceland.”

With shipping costs and a 50 per cent, purchase tax added, the machine sells at £l3l in England compared with its New Zealand price of £BB 10s. The machines are created and sent fully assembled from Wellington and are distributed from London to British and Continental agents. As well as its dish washing machine, the company also exports an electric waste disposal machine which is fitted to the kitchen sink and which grinds all garbage before disposing of it through the drain. The model has been approved by sanitation authorities in London and will shortly be on sale in Britain.