WOMEN GROWING PLUMPER

Press, Volume LXXXVI, Issue 26026, 1 February 1950, Page 2

WOMEN GROWING PLUMPER

REFLECTION IN DRESS DESIGNS Models in the West End of London may have to grow plumper, according to a London correspondent. A Belgianborn Mayfair designer, Esther Mizelle, says that of a dozen models she interviewed, onlv one was plump enough to match the average female silhouette for 1950. If , women really are accepting plumpness they are probably accepting the inevitable, says the correspondent, for they have been filling out for some time. They are taller and heavier, and have more curves than before the war. Feet are larger—size 6 to 7 in shoes as against 4£ to 5J before the war—and legs are longer. The average woman now takes size 10 in stockings against 9 to 9J in 1939. Even hands are bigger; average size in gloves is 7. Many American models have already received “grow plump” orders and so have some Hollywood stars. Paulette Goddard put on 101 b last year and liked it so much she decided to keep it. Research by Warner Brothers’ film studio showed that compared with women of a century ago the modern woman is 7 per cent, heavier and taller and has a 10 per cent, bigger waist, a 5 per cent, fuller bust, and 3 per cent, bigger hips.