Page 7 Advertisements Column 3

Press, Volume LXXIV, Issue 22436, 24 June 1938, Page 7

40 ’PHONES AT YOUR SERVICE—SHOP BY ’PHONE AT THE D.I.G. SPOTLIGHTED FOPv FKIDAY SHOPPEPvS We Throw Down the Gauntlet in Our Glove Section I Aii-woot Qloves These cosy Gloves are in Beaver, Brown, Grey, Navy, Black and Bottle with contrasting fancy gauntlets— FOR FRIDAY Z'll AsteocUcto Cjiovzs Fleecy lined; the essence of chic! In Brown and Beaver. All sizes. With leather palms .. FOR FRIDAY DeezsUu* Qiovos In the fashionable pull-on gauntlet style. Good skins. In Brown and Grey. Fleecy lined .. FOR FRIDAY IZ<6 Su*ad Skids Every wardrobe would be more complete with the addition of a smartly cut Skirt. These are particularly good value in Brown, Black, Navy, and assorted Tweeds IN A NUMBER OF STYLES—Usually 15/6 FOR FRIDAY. m Itopmot Body Coepd The designs include—a broken tile pattern ih Fawn, Gold and Grey, a modern pattern in Green and Brown on a Fawn ground, and a small Persian pattern in excellent taste. Wonderful value! 118 yards! Usually 17/6 yard .. .. ~ FOR'FRIDAY YARD 5/- u* iUe £ off ffteofs OvmMtis Come in and try on any of these Overcoats—all types—all shades, all showing this generous discount. 10<6 RUG MAKING DEMONSTRATION It’s fun to make your own rugs—when it’s as simple as a magic little needle at the D.I.C. can make it. Come and see the amazing rapidity and ease with which our demonstrator fills in her rug ... And keep In mind that you can do the same thing—at home—by the fire, during the winter evenings. We can provide you with fascinating Canvases and Wool and the new, amazing JEWEL NEEDLE—2/- each. D.I. C “The Popular Store”

VI-MAX Wins Instant Recognition from Leading New Zealand Dietitians ! ? if ti At In 1 Tom* Grocer’s 31b Cartons 1/8 and 71b Bags. THOUSANDS OF FAMILIES BENEFIT Never before has public interest centred so much in health and diet matters. The call has been for an improved whole wheat cereal. VI-MAX has answered the call with more vitamins and less starch, and naturally has received warmest approval and recommendation from all quarters. Every day now in thousands of homes the Health and well-being of every member of the family is being assisted by VI-MAX. VI-MAX has proved the biggest sensation in Breakfast Food History. VI-MAX gives you more vitamins less starch. The digestible protein lw« been increased, the coarsest indigestible bran has been removed, but the easily assimilated bran which aids digestion has been retained. VI-MAX is non-floury, the starches have been reduced and balanced with the protein. THE WHEAT EMBRYO CONTENT HAS BEEN PRACTICALLY DOUBLED. VI-MAX is the perfect provider of high quality protein, mineral matter and vitamins. No wonder VI-MAX is now everywhere voted THE HEALTH CEREAL for breakfast and lor cooking. % % 'ft) ntfCCVOHS ft) % £V« & MORE WHEAT GERM MEANS MORE VITAMINS ▲ NATIONAL FITNESS -tat VI-MAX