MARKET FOR N.Z. BEEF

Press, Volume LXXIII, Issue 22183, 28 August 1937, Page 16

MARKET FOR N.Z. BEEF

♦ EXTENSION POSSIBLE THROUGH QUALITY MEETING COMPETITION FROM THE ARGENTINE (PRESS ASSOCIATION" TELEOHAM.) WELLINGTON, August 27. Only by improving or at least maintaining the quality of its exported produce could New Zealand hope to extend its market in Great Britain, said the Minister for Marketing (the Hon. W. Nash) addressing the electoral committee of the* New Zealand Meat Producers' Board at a luncheon to-day. The only real avenue for expansion of New Zealand's meat export trade was in the United Kingdom. New Zealand meat had better publicity in Britain than that of any other country, said Mr Nash, but if the commodity did not live up to the claims made for it, all the advertising in the world would not maintain sales. If the peak quality were kept up, however, he was satisfied that New Zealand would get the maximum market possible for any one country to obtain in Britain. New Zealand's beef, while not so good as the lamb, was improving. Argentine beef, however, looked better because of the shorter period between killing and consumption.. He believed that it might be possible to put on the British market beef from smaller cattle so close in quality to Argentine beef that it would realise \d to Id a pound more than was being received at present.