HILL FURNISHING COMPANY

Press, Volume LXXI, Issue 21464, 4 May 1935, Page 11

HILL FURNISHING COMPANY

REMARKABLE DEVELOPMENT OF CITY FIRM To a representative of "The Press" Mr Hill, of the Hill Furnishing Company, explained how his business had developed sinco its inception in 192 G. "If you had told me then that today I would be a furniture manufacturer, I would have laughed," said Mi Hill. "From a small workshop our premises have constantly expanded, and to-day include a large, welllighted showroom, which has simplified the task of selling. This development has taken place during the worst period of New Zealand's financial history. Distance from the city for a business of this description makes little difference to its development; in fact, it improved it because being in a low rent ami, our prices are reduced accordingly. Selling furniture differs from that of other household commodities, as there is little catch trade. People buy tobacco, etc., at the most convenient shop, involving little outlay; but furniture buying to the average individual means much thought and considerable expense. To effect a considerable saving the public do not think that three and a half miles is too far to come. In the city I suppose two-thirds of the enquiries made in furniture shops do not result in sales, but with us 95 per cent. do.

"The first years wore very difficult, ly a solid reputation was created which has been steadily maintained, due to the recommendations of satisfied customers, who are able to see the j;oods change from the raw material to the finished article, first-class workmanship and steady newspaper advertising."