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NOTE: This Is one of a tertes of advertisements which first appeared In 1932. It appears to-day without one word altered. The Berlei Ideals and aspirations as expressed then have undergone no change in the past three troublous years. Down the endless years woman has consistently sought one gift above all otters ... the magic that transforms drab existence into vital living, that brings enchantment to its possessor and joy to its beholder. She has sought the gift of beauty, 1* To the gods of Ancient Greece she prayed for this priceless favour, the attribute of goddesses. In the search for a magic elixir she enlisted the alchemists of the Middle Ages, "t Yet today in this prosaic-seeming age her quest is easier of fulfilment than it ever was before. Science, Art and Commerce have inspired miracles such as gods and alchemists never knew, f In a thousand corners of the earth exist wizards who in the guise of Commerce, make real these miracles of Art and Science. And in every town, however small, are kindly genii to bring them within reach of every woman, t t t t We «* Berlei like to think of ourselves as playing an important part in the performance of these miracles, for it was at Berlei's instigation that Art and Science conspired to evolve today s foundation garment, a key not only to beauty, hut to health . . . and without health A WORK OF ARTJN BRONZE-" DIANA" br PAUL MANSHIP there can he no beauty. The shape of the modern foundation garment contrived by Berlei is determined not by the manufacturer but by the anatomist, the surgeon and the mathematician. It is upon this foundation of Truth that the stylist weaves the witchery that will not only create beauty, but preserve it through the years. m

Professional Business Trade DIRECTORY PUBLIC ACCOUNTANTS RNAUC McKELLAK—PubIic Account- ' ant and Auditor and Company Secrey. 227 Manchester street. 81-000. CH.-CH BATTERY 00.—Agents O.A.V. and Pete Radford British batteries, 04 Gloucester street. 'Phone 30-918. CARRIERS W7HITTAKER, PAYTON and CO, LTD. MOTOR BtniHREM VV —Country Carriers; anything, any MOTOR ENGXMSBKS where, any time. 62-64 Tuam st, 36-459 TjlOTi. +.hA anVa «f » V«w SKpfrngK "%n«t TOHN BRIGETLING LTD.—Cartage Con- let your pleasures be spoilt hj * tractors and brick Manufacturers. All Faulty Car. Have Lea Collins check x* classes of carrying. 'Phones 83-473 and over now. 94 Southampton street, Sydaa--81-199. B _■ bam. rkUALITX WINS: Patronise the maa Te%» /incTiiMn?D a nsrcsiUAirvs P<* is never slack. "Phone 37-883. COSTUMIER & DRESSMAKER iDT us turn your last season a uostume ' into a Smart Frock at Reasonable Coat. Satisfaction Guaranteed. MISS SPAJULES, 152 Armagh street. Dominion Motor Buildings. "Phone 37-705. EGGS AND POULTRY OROMLEY Poultry Fan choice Table Poultry, dressed and delivered daily tresb off the farm. For quality, ■ei-rice cleanliness, 'phone 31-107. >OULTRY BELLERS AND BUYERS tion S ,les oil classes live Poultry, every Wednesday and Saturday. 12 noon. Bed Comb Egg and Poultry Co, 166 Tuam »t. 'Phone 37-673. ELECTRIC PUMP SPECIALISTS BROWN BROS.—AII classes pump repairs. Consult us about your water supply problems. 590 Colombo st. 'Phone 31-217. ELECTRICAL ENGINEERS ■tURNBULL and JONES. -*- repairs, including radio servicing. Cashel street. 31-870, 31-879. ENGRAVERS fOLLER and YOUNG —Engravers, d"l* (Next Calder Mackay's). LOCKSMITHS—GUNSMITHS "EYS of all makes made while you wait; -»-■». lock repairs guaranteed and executed at shortest notice. Bedrock charges. H. B. Jones and Co., Locksmiths. 609 Colombo street. ANDISIDES and STDRGE—Mechanical repairs. Safes Opened and Keys fitted. 154 Gloucester street. 'Phone 33-819. HAIRDRESSING .EOEGE H. PBKBUN, Hairdresser and T Tobacconist, 53 Chancery Lane, Christcburch. ' HEALTH lAVl—Nature's way to health. ConauKa- » tion free. Fletcher's Bldgs* 709 Colombo street. Appointment 30-801. MOTOR BOOT 3UBLDERS HUNTON—Touring cars fitted ell ftiaas) '■»' sides from £lO. 65 KUonra street. 'Phone 37-016. B. LOVEGBOVE. Ohristchurea. PLUMBERS 80. FRY A SON—For all classes plmasU ing work and repairs. 45 Victoria ct> 'Phone 33-110. PAINTERS—PAPERHANGERS HOS. GAPES & CO.—For High-class work, ■ bedrock prices. 83 Victoria st 33-Uft. PICTURE FRAMES ' to 63A Cashel street, nearer Bridge at Remembrance. SAW EXPERTS n.',M:7«^e-uii.'.»-j'.f?s,.'.'.v.i 1 pert, All classes) grinding. lit Gloucester street, opposite old! shop. LMX^ImWKW>*-¥>*r Asaph street (Sear People s Palace). SHEET METAL WORKERS r"IALVSRTS LTD.—Motor Radiators paired, makers of So-lite Barrows; KING THE BlNS.—Taxi service 64 pa* mile, also Packard Limousins Service, usual rates. 'Phone 34-878. UPHOLSTERERS WHEN you think of Cpholstering—whether Chesterfields, Settees, or Renovations—think of JACKBOK, IS? Ltnwsoii tt venue. All work puarsntewi- "Pfaeast WIRE WORKERS OVON SIERAKOWSKI—Leading • worker. Collapsible gates, tennis courts, wire shutters, spark guards, electric shade frames. 608 Colombo strest. 'Phase AJ-T2*. oOTT TEA

Permanent link to this item

https://paperspast.natlib.govt.nz/newspapers/CHP19350216.2.14.2

Bibliographic details

Press, Volume LXXI, Issue 21400, 16 February 1935, Page 3

Word Count
752

Page 3 Advertisements Column 2 Press, Volume LXXI, Issue 21400, 16 February 1935, Page 3

Page 3 Advertisements Column 2 Press, Volume LXXI, Issue 21400, 16 February 1935, Page 3

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